One of my favorite Go Green websites, Gliving.com, recently had a couple of articles dedicated to the renown fashion designer Katharine E Hamnett, written by Sarah Backhouse. Her new designs that are rocking the fashion industry are reminiscent of some of her first fashions she created in the 80’s for the band Wham! The slogan used back then, “Choose Life”, was such a huge success, still to this day, that she decided to re-launch the shirts. In addition to the “Choose Life” slogan, she has added new slogans to the line.
Sarah Backhouse delves into the meaning behind “Choose Life”, and how this slogan came about, making this fashion statement so unique. Launched first back in 1983, the statement was inspired by Buddhism, and was meant to encourage choosing life over war and extinction and so forth during a turbulent time in Europe. It wasn’t until later that it was adopted by the anti-abortion lobby.
Since the world is now going through turbulent times again, between the war in Iraq, and global warming, Katherine thought the timing perfect to bring on new slogans making it cool to wear your beliefs on your fashion, while being green, since all the new t-shirts are organic. Some of the new slogans consist of, “Clean Up or Die”, “Education not Missiles”, “Save the Rainforests”, “No War”, “Leaders Suck”, “Worldwide Nuclear Ban Now”, and “Bring Back God”.
While the statements being made are exceptional, and topics well worth taking a stand on, I still have never been able to bring myself to wear clothing with just words on it. Although, there is the slogan, “Don’t knock it until you try it”, so who knows?
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I agree, slogans definately get noticed. Especially the fact that Katharine Hamnett's shirt are completely plain with such huge bold words. People think fashion is just clothes and shoes, they don't realize the statements that can be made on such controversial issues with just one t-shirt!
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